PORTLAND, Ore. (KOIN) — Smaaken serves fresh waffle sandwiches at three locations around the metro area.
Their newest location is in the Hawthorne Asylum pod, where they opened in May. The other two are in the BG Food Cartel and in a pod on SE 50th Avenue and Division Street.
Husband and wife Matt Feiner and Melanie Walker opened the first cart in Hillsdale seven years ago. They wanted to run a business together that would allow them to spend more time with their family and incorporate one of their favorite foods — thin, warm, crispy waffles.
Feiner had construction experience and built the cart from the ground up.
After about a year and half in Hillsdale, they got an opportunity to move to a pod on SE 28th Avenue and Division Street. Shortly after, that pod closed to be developed for apartments. They then moved to Zidell Yards in the South Waterfront. That pod also closed for land development.
They then moved out to SE 50th Avenue and Division Street, and opened in Beaverton.
“Where we are now, the three locations, we’ve been told that they are supposed to be permanent homes for food carts. The landowners don’t plan to develop further, so we’re hoping to have permanent homes to establish ourselves at these three locations,” Feiner said.
Walker designed the menu and runs the business aspect. They buy all of their flour from Oregon farmers.
“It’s a taste of Oregon because we’re getting our primary ingredient, which is the waffles, from local farmers, being milled right before it comes up. So it’s just a really clean and fresh product that we’re really proud to offer,” Walker said.
They serve both savory and sweet sandwiches, but they say surprisingly the savory are more popular.
“It’s a neutral waffle. It’s not too sweet. It’s like having a freshly baked piece of bread for your sandwich,” Feiner said.
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