Smokey Bear featured on new Oregon plate


PORTLAND, Ore. (KOIN) — Only you can prevent forest fires.

That’s the famous line from Smokey Bear. And now Smokey Bear will be looking at you from a brand new Oregon license plate design.

The plate, a partnership between Keep Oregon Green, the USDA Forest Service and the Oregon Department of Forestry, was launched Monday, coinciding with a nationwide celebration of Smokey Bear’s 75th anniversary.

The new Smokey plate will be promoted on social media, using #DriveWithSmokey until they sell 3000 vouchers for the plate. Once they get that many vouchers, the Oregon DMV will begin making the plate.

A voucher costs $40 and can be purchased through

Officials said 79% of the wildfires in Oregon in 2018 were human-caused, “and they are completely preventable,” said Kristin Babbs, the CEO for Keep Oregon Green. “Wildfire awareness opportunities like this will help ingrain it in Oregonian’s DNA.”

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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